Calculadora de Churn Neto de MRR — Fórmula

How to Calculate Net MRR Churn

Formula

Net MRR Churn = Churned MRR + Contraction MRR - Expansion MRR Net MRR Churn Rate = Net MRR Churn / Starting MRR x 100

Net MRR churn is the ultimate SaaS retention metric because it captures both the revenue you lose and the revenue you grow from existing customers in a single number. When expansion exceeds losses, you achieve net negative churn, meaning your existing customer base generates more revenue over time even without new sales. This is the most powerful growth engine a SaaS company can build.

Ejemplo Resuelto

Starting MRR is $200,000. Cancellations lost $10,000, downgrades lost $3,000, but expansions added $15,000.

  1. Net MRR Churn = $10,000 + $3,000 - $15,000 = -$2,000
  2. Net MRR Churn Rate = (-$2,000 / $200,000) x 100 = -1%
  3. Negative churn of -1% means existing customers grew by $2,000 net.