Calculadora de Churn Neto de MRR Gratis
Calcula el churn neto de MRR incluyendo expansión y contracción. Un churn neto negativo indica que tus clientes existentes generan más ingresos.
Net MRR Churn
-$2,000.00
Net MRR Churn vs Churned MRR (cancellations)
Fórmula
How to Calculate Net MRR Churn
Formula
Net MRR Churn = Churned MRR + Contraction MRR - Expansion MRR Net MRR Churn Rate = Net MRR Churn / Starting MRR x 100
Net MRR churn is the ultimate SaaS retention metric because it captures both the revenue you lose and the revenue you grow from existing customers in a single number. When expansion exceeds losses, you achieve net negative churn, meaning your existing customer base generates more revenue over time even without new sales. This is the most powerful growth engine a SaaS company can build.
Ejemplo Resuelto
Starting MRR is $200,000. Cancellations lost $10,000, downgrades lost $3,000, but expansions added $15,000.
- 01Net MRR Churn = $10,000 + $3,000 - $15,000 = -$2,000
- 02Net MRR Churn Rate = (-$2,000 / $200,000) x 100 = -1%
- 03Negative churn of -1% means existing customers grew by $2,000 net.
Preguntas Frecuentes
What is net negative churn?
Net negative churn occurs when expansion revenue from existing customers exceeds revenue lost to cancellations and downgrades. It means your installed base grows even without new customers. The best SaaS companies achieve net negative churn rates of -2% to -5% monthly.
How do I achieve net negative churn?
Build products with natural expansion paths: usage-based pricing, seat-based models that grow with teams, premium tiers with valuable features, and complementary add-on products. Invest in customer success to drive adoption and upsell conversations.
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