Calcolatore Rapporto LTV/CAC Gratuito
Calcola il rapporto LTV/CAC per valutare il ritorno sull'acquisizione clienti. Strumento gratuito per unit economics.
LTV:CAC Ratio
3.75
LTV:CAC Ratio vs Customer Lifetime Value (LTV)
Formula
## How to Calculate the LTV:CAC Ratio ### Formula **LTV:CAC Ratio = Customer Lifetime Value / Customer Acquisition Cost** This single number distills the economics of your customer base. A ratio of 3:1 or higher generally indicates a healthy, scalable business model. Below 1:1 means you spend more acquiring customers than they are worth. Very high ratios (above 5:1) may suggest you are under-investing in growth and leaving market share on the table.
Esempio Risolto
A SaaS company estimates customer LTV at $1,500 and spends $400 to acquire each customer.
- 01LTV:CAC = $1,500 / $400 = 3.75
- 02Net Value Per Customer = $1,500 - $400 = $1,100
- 03Customer ROI = ($1,100 / $400) x 100 = 275%
Domande Frequenti
What is the ideal LTV:CAC ratio?
The widely cited benchmark is 3:1 -- you earn $3 in lifetime value for every $1 spent on acquisition. Ratios below 1:1 are unsustainable. Ratios above 5:1 often mean you could invest more aggressively in growth.
How can I improve the LTV:CAC ratio?
Increase LTV by reducing churn, upselling, and raising prices. Decrease CAC by improving conversion rates, targeting better-fit customers, and optimizing marketing channels. Both levers work together.
Impara