Calcolatore Costo di Acquisizione Cliente Gratuito
Calcola il Customer Acquisition Cost (CAC) dalla spesa marketing e dai nuovi clienti. Strumento CAC gratuito.
Customer Acquisition Cost (CAC)
$250.00
Customer Acquisition Cost (CAC) vs Total Marketing & Sales Spend
Formula
How to Calculate Customer Acquisition Cost
Formula
CAC = Total Marketing & Sales Spend / New Customers Acquired
CAC should be measured over a consistent time period (usually monthly or quarterly). Include all sales and marketing costs: advertising, salaries, tools, events, and content creation.
Esempio Risolto
A company spends $50,000 on marketing and sales in a quarter and acquires 200 new customers.
- 01CAC = $50,000 / 200 = $250 per customer
- 02Customers per $10,000 spent = 200 / $50,000 x $10,000 = 40 customers
Domande Frequenti
What is a good CAC?
There is no universal benchmark. What matters is the LTV:CAC ratio. A ratio of 3:1 or higher is generally healthy -- meaning you earn at least $3 in lifetime value for every $1 spent acquiring a customer.
What costs should I include in CAC?
Include all customer acquisition costs: advertising spend, marketing team salaries, sales team salaries and commissions, marketing software, events, content creation, and any agency fees.
Impara