Calculateur de Taux d'Engagement sur les Réseaux Sociaux Gratuit
Calculez le taux d'engagement sur vos réseaux sociaux à partir du nombre d'abonnés et d'interactions. Mesurez votre impact.
Engagement Rate
4.50%
Engagement Rate vs Total Engagements (likes + comments + shares)
Formule
How to Calculate Social Media Engagement Rate
Formula
Engagement Rate = (Total Engagements / Total Followers) x 100
Engagement rate tells you what percentage of your audience actively interacts with your content. It is a better measure of content quality than follower count alone. An account with 5,000 followers and 5% engagement often delivers more value than one with 100,000 followers and 0.1% engagement. Track by post to identify which content types resonate.
Exemple Résolu
An account with 10,000 followers receives 450 total engagements across 10 posts.
- 01Engagement Rate = (450 / 10,000) x 100 = 4.5%
- 02Avg Engagements Per Post = 450 / 10 = 45
- 03Engagement Rate Per Post = (45 / 10,000) x 100 = 0.45%
Questions Fréquentes
What is a good engagement rate?
Instagram: 1-3% is average, 3-6% is good. Twitter: 0.5-1% is average. LinkedIn: 2-4% is good for company pages. Micro-influencers (under 10K followers) often see higher rates than large accounts.
What counts as an engagement?
Engagements typically include likes, comments, shares/retweets, saves, and clicks. Some platforms also count video views, profile visits, or story replies. Choose consistent criteria for meaningful tracking.
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