Calculateur de Taux de Clics (CTR) Gratuit
Calculez le taux de clics à partir des clics et des impressions. Évaluez la performance de vos annonces et e-mails.
Click-Through Rate
2.50%
Click-Through Rate vs Total Clicks
Formule
How to Calculate Click-Through Rate
Formula
CTR = (Clicks / Impressions) x 100
CTR measures how compelling your ad, email subject line, or search listing is at generating action. It reflects the relevance and appeal of your creative to the audience who sees it. Higher CTR generally indicates better targeting and more engaging copy. In Google Ads, higher CTR also improves your quality score, which lowers your cost per click.
Exemple Résolu
An ad receives 250 clicks out of 10,000 impressions.
- 01CTR = (250 / 10,000) x 100 = 2.5%
- 02Impressions Per Click = 10,000 / 250 = 40
- 03One in every 40 people who saw the ad clicked it.
Questions Fréquentes
What is a good CTR?
Google Search ads average 3-5%. Display ads average 0.3-0.5%. Email marketing averages 2-3%. Social media varies from 0.5-2%. Branded keyword searches can exceed 10%. Context matters enormously.
Does a high CTR guarantee good results?
No. High CTR with low conversion rates means you attract clicks but fail to deliver on the promise. Optimize for the full funnel: CTR drives traffic, but conversion rate and CPA determine business impact.
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