Calculateur de Coût par Acquisition — Formule

How to Calculate Cost Per Acquisition

Formula

CPA = Total Campaign Spend / Number of Acquisitions

CPA is the bottom-of-funnel cousin of CPL. While CPL counts leads, CPA counts actual customers or completed conversions. This makes CPA the more definitive metric for measuring campaign profitability, though it takes longer to calculate because you must wait for leads to convert into customers.

Exemple Résolu

A campaign spent $15,000 and resulted in 60 paying customers.

  1. CPA = $15,000 / 60 = $250 per acquisition
  2. Acquisitions per $1,000 = (60 / $15,000) x $1,000 = 4.0