Calculateur de Coût par Acquisition Gratuit

Calculez le coût par acquisition pour mesurer l'efficacité de vos campagnes marketing. Optimisez votre budget publicitaire.

USD

Cost Per Acquisition

$250.00

Acquisitions Per $1,000 Spent4.0

Cost Per Acquisition vs Total Campaign Spend

Voir la formule →

Formule

## How to Calculate Cost Per Acquisition ### Formula **CPA = Total Campaign Spend / Number of Acquisitions** CPA is the bottom-of-funnel cousin of CPL. While CPL counts leads, CPA counts actual customers or completed conversions. This makes CPA the more definitive metric for measuring campaign profitability, though it takes longer to calculate because you must wait for leads to convert into customers.

Exemple Résolu

A campaign spent $15,000 and resulted in 60 paying customers.

  1. 01CPA = $15,000 / 60 = $250 per acquisition
  2. 02Acquisitions per $1,000 = (60 / $15,000) x $1,000 = 4.0