Calculateur de Taux d'Abandon de Panier Gratuit
Calculez le taux d'abandon de panier de votre boutique en ligne. Identifiez les pertes et optimisez le tunnel de paiement.
Cart Abandonment Rate
70.00%
Cart Abandonment Rate vs Shopping Carts Created
Formule
How to Calculate Cart Abandonment Rate
Formula
Abandonment Rate = ((Carts Created - Purchases Completed) / Carts Created) x 100
Cart abandonment is e-commerce's biggest revenue leak. The global average abandonment rate hovers around 70%, meaning seven out of ten shoppers who add items to their cart never buy. Each abandoned cart represents intent that was not converted. Recovering even a small fraction of abandoned carts through retargeting emails and checkout optimization can dramatically boost revenue.
Exemple Résolu
10,000 shopping carts were created and 3,000 purchases were completed.
- 01Abandoned Carts = 10,000 - 3,000 = 7,000
- 02Abandonment Rate = (7,000 / 10,000) x 100 = 70%
- 03Completion Rate = (3,000 / 10,000) x 100 = 30%
Questions Fréquentes
What is a normal cart abandonment rate?
The industry average is approximately 70%. Mobile has higher abandonment (roughly 85%) than desktop (roughly 70%). Higher-priced items see more abandonment than impulse purchases.
What are the top reasons for cart abandonment?
Research consistently cites: unexpected shipping costs (48%), required account creation (24%), complicated checkout process (18%), concerns about payment security (17%), and website errors (17%). Addressing these friction points reduces abandonment.
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