Calculateur de Taux de Rebond Gratuit
Calculez le taux de rebond de votre site web à partir des données de sessions. Améliorez l'expérience utilisateur.
Bounce Rate
35.00%
Bounce Rate vs Single-Page Sessions
Formule
How to Calculate Bounce Rate
Formula
Bounce Rate = (Single-Page Sessions / Total Sessions) x 100
Bounce rate measures how many visitors land on your site and leave without exploring further. A high bounce rate can indicate irrelevant traffic, poor user experience, slow load times, or content that does not match the visitor's expectations. However, for single-page content like blog posts, a higher bounce rate may be normal since visitors read the article and leave.
Exemple Résolu
A website had 10,000 sessions, and 3,500 visitors left after viewing just one page.
- 01Bounce Rate = (3,500 / 10,000) x 100 = 35%
- 02Engaged Sessions = 10,000 - 3,500 = 6,500
- 03Engaged Rate = (6,500 / 10,000) x 100 = 65%
Questions Fréquentes
What is a normal bounce rate?
Blog posts: 65-90%. Landing pages: 60-90%. Service pages: 10-30%. E-commerce: 20-45%. Content sites tend to have higher bounce rates because visitors often read one article and leave.
How do I reduce bounce rate?
Improve page load speed, ensure content matches search intent, use clear navigation, add internal links, include compelling calls-to-action, optimize for mobile, and reduce intrusive pop-ups.
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