Calculadora de MRR para SaaS — Fórmula
How to Calculate SaaS MRR
Formula
MRR = Number of Customers x Average Revenue Per Customer ARR = MRR x 12
MRR is the single most important metric for SaaS businesses. It represents predictable, recurring monthly revenue and is used to measure growth, forecast revenue, and value the business.
Ejemplo Resuelto
A SaaS company with 250 customers paying an average of $99/month.
- MRR = 250 x $99 = $24,750
- ARR = $24,750 x 12 = $297,000
- ARPU = $99/customer/month