Calculadora de Tasa de Apertura de Email Gratis

Calcula la tasa de apertura de tus campañas de email marketing. Mide el porcentaje de destinatarios que abren tus correos.

Open Rate

20.00%

Emails Not Opened3,200

Open Rate vs Emails Opened

Ver fórmula →

Fórmula

## How to Calculate Email Open Rate ### Formula **Open Rate = (Emails Opened / Emails Delivered) x 100** Open rate indicates how well your subject lines and sender reputation attract attention in crowded inboxes. Use delivered emails (not sent emails) as the denominator to exclude bounces, which the recipient never had a chance to see. Note that privacy features like Apple Mail Privacy Protection can inflate open rates by pre-loading tracking pixels.

Ejemplo Resuelto

An email campaign delivered 4,000 emails and 800 were opened.

  1. 01Open Rate = (800 / 4,000) x 100 = 20%
  2. 02Unopened = 4,000 - 800 = 3,200