Calculadora de Valor de Vida del Cliente Gratis

Calcula el valor de vida del cliente (LTV/CLV). Determina cuánto ingreso genera un cliente promedio durante toda su relación con tu negocio.

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Customer Lifetime Value (LTV)

$1,166.67

Avg Customer Lifespan33.3 months
Lifetime Revenue$1,666.67

Customer Lifetime Value (LTV) vs Monthly Churn Rate

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Fórmula

How to Calculate Customer Lifetime Value

Formula

LTV = ARPU x Gross Margin / Monthly Churn Rate

Where:

  • ARPU = Average Revenue Per User (monthly)
  • Gross Margin = percentage of revenue that is gross profit
  • Churn Rate = percentage of customers lost per month

    • Average customer lifespan in months = 1 / Monthly Churn Rate. LTV multiplies lifetime revenue by gross margin to get the profit contribution.

    Ejemplo Resuelto

    A subscription business with $50/month ARPU, 70% gross margin, and 3% monthly churn.

    1. 01Average lifespan = 1 / 0.03 = 33.3 months
    2. 02Lifetime revenue = $50 x 33.3 = $1,666.67
    3. 03LTV = $50 x 0.70 / 0.03 = $1,166.67

    Preguntas Frecuentes

    Why is LTV important?

    LTV tells you how much you can profitably spend to acquire a customer. The common rule is LTV should be at least 3x your Customer Acquisition Cost (CAC). A high LTV also indicates strong product-market fit.

    How do I improve LTV?

    Three strategies: (1) Reduce churn through better onboarding and product experience, (2) Increase ARPU through upsells and price optimization, (3) Improve gross margin through operational efficiency.

    Aprender

    How to Calculate Profit Margin

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