Calculadora de Valor Promedio de Pedido — Fórmula

How to Calculate Average Order Value

Formula

AOV = Total Revenue / Total Number of Orders

AOV reveals how much each transaction is worth. Increasing AOV is one of the three fundamental growth levers along with traffic and conversion rate. A 10% increase in AOV directly translates to 10% more revenue without needing additional customers or traffic. E-commerce and retail businesses monitor AOV closely by channel, customer segment, and season.

Ejemplo Resuelto

An online store earned $250,000 from 5,000 orders over a quarter.

  1. AOV = $250,000 / 5,000 = $50.00
  2. To reach $1M revenue at this AOV: 1,000,000 / $50 = 20,000 orders