Calcolatore Ricavi da Abbonamento — Formula

How to Calculate Subscription Revenue

Formula

Net Annual Revenue = Subscribers x Monthly Price x 12 x (1 - Churn Rate/100)

Churn rate is the percentage of subscribers who cancel within a year. Reducing churn is one of the most powerful levers for growing subscription revenue.

Esempio Risolto

1,000 subscribers at $29/month with a 10% annual churn rate.

  1. MRR = 1,000 x $29 = $29,000
  2. Gross ARR = $29,000 x 12 = $348,000
  3. Revenue lost to churn = $348,000 x 10% = $34,800
  4. Net ARR = $348,000 - $34,800 = $313,200