Calcolatore Engagement Social Media — Formula
## How to Calculate Social Media Engagement Rate
### Formula
**Engagement Rate = (Total Engagements / Total Followers) x 100**
Engagement rate tells you what percentage of your audience actively interacts with your content. It is a better measure of content quality than follower count alone. An account with 5,000 followers and 5% engagement often delivers more value than one with 100,000 followers and 0.1% engagement. Track by post to identify which content types resonate.
### Formula
**Engagement Rate = (Total Engagements / Total Followers) x 100**
Engagement rate tells you what percentage of your audience actively interacts with your content. It is a better measure of content quality than follower count alone. An account with 5,000 followers and 5% engagement often delivers more value than one with 100,000 followers and 0.1% engagement. Track by post to identify which content types resonate.
Esempio Risolto
An account with 10,000 followers receives 450 total engagements across 10 posts.
- Engagement Rate = (450 / 10,000) x 100 = 4.5%
- Avg Engagements Per Post = 450 / 10 = 45
- Engagement Rate Per Post = (45 / 10,000) x 100 = 0.45%