Calcolatore Tasso di Conversione Gratuito
Calcola il tasso di conversione da visitatori e conversioni. Strumento gratuito per il marketing digitale.
Conversion Rate
3.00%
Conversion Rate vs Number of Conversions
Formula
## How to Calculate Conversion Rate ### Formula **Conversion Rate = (Conversions / Total Visitors) x 100** Conversion rate is the fundamental metric connecting traffic to outcomes. It applies to any stage of the funnel: visitor to lead, lead to trial, trial to customer. Even small improvements in conversion rate compound across high traffic volumes, often producing larger returns than increasing traffic itself.
Esempio Risolto
A website receives 5,000 visitors and 150 complete a purchase.
- 01Conversion Rate = (150 / 5,000) x 100 = 3.0%
- 02Visitors Per Conversion = 5,000 / 150 = 33.3
- 03One out of every 33 visitors makes a purchase.
Domande Frequenti
What is a good conversion rate?
E-commerce sites average 2-3%. Landing pages can reach 5-15% when well-optimized. B2B lead forms average 2-5%. The definition of "good" depends on your industry, traffic source, and what counts as a conversion.
How do I improve conversion rate?
Start by analyzing where visitors drop off. Common improvements include clearer calls to action, faster page loads, social proof, simplified forms, mobile optimization, and A/B testing headlines and layouts.
Impara