Calcolatore Periodo di Recupero CAC — Formula

How to Calculate CAC Payback Period

Formula

Payback Period = CAC / (Monthly Revenue Per Customer x Gross Margin %)

The payback period tells you how quickly each new customer starts generating net profit after covering the cost of acquisition. Shorter payback periods mean faster cash recovery and less capital risk. Investors consider this alongside LTV:CAC because a great ratio with a 36-month payback still strains cash flow.

Esempio Risolto

A company spends $600 to acquire a customer who pays $100/month with a 75% gross margin.

  1. Monthly Gross Margin = $100 x 75% = $75
  2. Payback Period = $600 / $75 = 8.0 months
  3. It takes 8 months to recoup the acquisition investment.