Calcolatore Frequenza di Rimbalzo — Formula

How to Calculate Bounce Rate

Formula

Bounce Rate = (Single-Page Sessions / Total Sessions) x 100

Bounce rate measures how many visitors land on your site and leave without exploring further. A high bounce rate can indicate irrelevant traffic, poor user experience, slow load times, or content that does not match the visitor's expectations. However, for single-page content like blog posts, a higher bounce rate may be normal since visitors read the article and leave.

Esempio Risolto

A website had 10,000 sessions, and 3,500 visitors left after viewing just one page.

  1. Bounce Rate = (3,500 / 10,000) x 100 = 35%
  2. Engaged Sessions = 10,000 - 3,500 = 6,500
  3. Engaged Rate = (6,500 / 10,000) x 100 = 65%