LTV/CAC अनुपात कैलकुलेटर — सूत्र
## How to Calculate the LTV:CAC Ratio
### Formula
**LTV:CAC Ratio = Customer Lifetime Value / Customer Acquisition Cost**
This single number distills the economics of your customer base. A ratio of 3:1 or higher generally indicates a healthy, scalable business model. Below 1:1 means you spend more acquiring customers than they are worth. Very high ratios (above 5:1) may suggest you are under-investing in growth and leaving market share on the table.
### Formula
**LTV:CAC Ratio = Customer Lifetime Value / Customer Acquisition Cost**
This single number distills the economics of your customer base. A ratio of 3:1 or higher generally indicates a healthy, scalable business model. Below 1:1 means you spend more acquiring customers than they are worth. Very high ratios (above 5:1) may suggest you are under-investing in growth and leaving market share on the table.
हल किया गया उदाहरण
A SaaS company estimates customer LTV at $1,500 and spends $400 to acquire each customer.
- LTV:CAC = $1,500 / $400 = 3.75
- Net Value Per Customer = $1,500 - $400 = $1,100
- Customer ROI = ($1,100 / $400) x 100 = 275%