लीड-से-ग्राहक अनुपात कैलकुलेटर — सूत्र

How to Calculate Lead-to-Customer Ratio

Formula

Lead-to-Customer Rate = (New Customers / Total Leads) x 100

This ratio measures the effectiveness of your entire sales funnel from initial lead capture to closed deal. It combines the impact of lead quality, sales process efficiency, and product-market fit into a single number. Tracking it by lead source reveals which channels produce the best-converting leads.

हल किया गया उदाहरण

A company generates 500 leads in a quarter and converts 25 into paying customers.

  1. Lead-to-Customer Rate = (25 / 500) x 100 = 5%
  2. Leads Per Customer = 500 / 25 = 20
  3. The company needs 20 leads to win one customer.