कार्ट परित्याग दर कैलकुलेटरसूत्र

How to Calculate Cart Abandonment Rate

Formula

Abandonment Rate = ((Carts Created - Purchases Completed) / Carts Created) x 100

Cart abandonment is e-commerce's biggest revenue leak. The global average abandonment rate hovers around 70%, meaning seven out of ten shoppers who add items to their cart never buy. Each abandoned cart represents intent that was not converted. Recovering even a small fraction of abandoned carts through retargeting emails and checkout optimization can dramatically boost revenue.

हल किया गया उदाहरण

10,000 shopping carts were created and 3,000 purchases were completed.

  1. Abandoned Carts = 10,000 - 3,000 = 7,000
  2. Abandonment Rate = (7,000 / 10,000) x 100 = 70%
  3. Completion Rate = (3,000 / 10,000) x 100 = 30%