Calculateur de Taux d'Occupation Airbnb
Calculez le taux d'occupation de votre logement Airbnb.
Current Occupancy Rate
62.9%
Current Occupancy Rate vs Average Nightly Rate
Formule
Occupancy Rate Analysis for Short-Term Rentals
Occupancy rate measures how efficiently your property generates bookings from available nights. It is the most important performance metric for short-term rental operators.
Formula
Occupancy Rate = Nights Booked / Nights Available x 100
Key Metrics
Optimizing Occupancy
Balancing Rate vs. Occupancy
Higher rates mean fewer bookings but more revenue per night. The goal is to maximize RevPAN, not just occupancy or rate alone.
Exemple Résolu
220 nights booked out of 350 available, $165 average nightly rate, with a target of 75% occupancy.
- 01Current occupancy: 220 / 350 = 62.9%
- 02Current revenue: 220 x $165 = $36,300
- 03Target nights: 350 x 75% = 262.5
- 04Target revenue: 262.5 x $165 = $43,313
- 05Revenue opportunity: $43,313 - $36,300 = $7,013
- 06Additional nights needed: 262.5 - 220 = 42.5
- 07RevPAN: $36,300 / 350 = $103.71
Questions Fréquentes
What is a good occupancy rate for Airbnb?
A good occupancy rate depends on your market and strategy. Generally, 60-70% is solid for most markets. Top performers in high-demand areas may achieve 75-85%. Remember that 100% occupancy likely means your rates are too low.
How do blocked nights affect occupancy calculation?
Nights you block for personal use or maintenance should be subtracted from available nights, not counted as vacant. Only count nights the property is genuinely available for booking. This gives an accurate picture of your listing performance.
Is it better to have high occupancy or high nightly rate?
Neither metric alone tells the full story. Focus on RevPAN (Revenue Per Available Night), which accounts for both. For example, 50% occupancy at $300/night ($150 RevPAN) beats 80% occupancy at $150/night ($120 RevPAN).