Calculateur du Magic Number SaaS Gratuit
Calculez le Magic Number SaaS pour mesurer l'efficacité de vos dépenses commerciales et marketing. Indicateur clé de performance.
SaaS Magic Number
1.25
SaaS Magic Number vs Current Quarter ARR
Formule
How to Calculate the SaaS Magic Number
Formula
Magic Number = (Current Quarter ARR - Previous Quarter ARR) / Previous Quarter Sales & Marketing Spend
The magic number measures how efficiently sales and marketing dollars convert into new recurring revenue. A value above 0.75 suggests you should invest more in sales and marketing. Between 0.5 and 0.75 indicates decent efficiency. Below 0.5 means your go-to-market engine needs tuning before scaling further.
Exemple Résolu
ARR grew from $4.5M to $5M. Last quarter, the company spent $400,000 on sales and marketing.
- 01Net New ARR = $5,000,000 - $4,500,000 = $500,000
- 02Magic Number = $500,000 / $400,000 = 1.25
- 03Every dollar of S&M spend generated $1.25 in new ARR.
Questions Fréquentes
What magic number means I should invest more in growth?
Above 0.75 is the signal to step on the gas. Your sales and marketing engine is converting efficiently, and additional investment should yield strong returns. Below 0.5, focus on improving conversion before spending more.
Why use previous quarter spend instead of current?
Sales and marketing spend typically takes one quarter to produce results due to the sales cycle. Comparing this quarter's ARR growth to last quarter's spend aligns cause and effect more accurately.
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