Calculateur de Rétention Nette des Revenus Gratuit
Calculez la rétention nette des revenus (NRR) pour suivre la croissance du chiffre d'affaires issu des clients existants.
Net Revenue Retention
102.00%
Net Revenue Retention vs Starting MRR from Existing Customers
Formule
## How to Calculate Net Revenue Retention ### Formula **NRR = (Starting MRR + Expansion - Contraction - Churn) / Starting MRR x 100** NRR measures how much your existing customer revenue grows or shrinks, excluding new customer acquisitions. An NRR above 100% means existing customers spend more over time, which is the hallmark of elite SaaS companies. Top-performing B2B SaaS businesses achieve NRR between 110% and 140%.
Exemple Résolu
A SaaS company starts with $100,000 MRR from existing customers. Expansions add $15,000, downgrades remove $5,000, and cancellations lose $8,000.
- 01Ending MRR = $100,000 + $15,000 - $5,000 - $8,000 = $102,000
- 02NRR = ($102,000 / $100,000) x 100 = 102%
- 03Net Change = $15,000 - $5,000 - $8,000 = +$2,000
Questions Fréquentes
What is considered good net revenue retention?
For B2B SaaS, NRR above 100% is good, above 110% is strong, and above 120% is world-class. B2C companies typically have lower NRR because consumer spending patterns are less sticky.
How does NRR differ from gross retention?
Gross retention only accounts for contraction and churn, ignoring expansion. It is always 100% or below. NRR includes expansion revenue, so it can exceed 100%. Both are valuable: gross retention shows the floor, NRR shows the full picture.
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