Calculateur de Taux d'Ouverture d'E-mails — Formule

How to Calculate Email Open Rate

Formula

Open Rate = (Emails Opened / Emails Delivered) x 100

Open rate indicates how well your subject lines and sender reputation attract attention in crowded inboxes. Use delivered emails (not sent emails) as the denominator to exclude bounces, which the recipient never had a chance to see. Note that privacy features like Apple Mail Privacy Protection can inflate open rates by pre-loading tracking pixels.

Exemple Résolu

An email campaign delivered 4,000 emails and 800 were opened.

  1. Open Rate = (800 / 4,000) x 100 = 20%
  2. Unopened = 4,000 - 800 = 3,200