Calculateur de Valeur Vie Client Gratuit

Calculez la valeur vie client (LTV) à partir du revenu moyen par utilisateur, de la marge brute et du taux de désabonnement.

USD
%
%

Customer Lifetime Value (LTV)

$1,166.67

Avg Customer Lifespan33.3 months
Lifetime Revenue$1,666.67

Customer Lifetime Value (LTV) vs Monthly Churn Rate

Voir la formule →

Formule

How to Calculate Customer Lifetime Value

Formula

LTV = ARPU x Gross Margin / Monthly Churn Rate

Where:

  • ARPU = Average Revenue Per User (monthly)
  • Gross Margin = percentage of revenue that is gross profit
  • Churn Rate = percentage of customers lost per month

    • Average customer lifespan in months = 1 / Monthly Churn Rate. LTV multiplies lifetime revenue by gross margin to get the profit contribution.

    Exemple Résolu

    A subscription business with $50/month ARPU, 70% gross margin, and 3% monthly churn.

    1. 01Average lifespan = 1 / 0.03 = 33.3 months
    2. 02Lifetime revenue = $50 x 33.3 = $1,666.67
    3. 03LTV = $50 x 0.70 / 0.03 = $1,166.67

    Questions Fréquentes

    Why is LTV important?

    LTV tells you how much you can profitably spend to acquire a customer. The common rule is LTV should be at least 3x your Customer Acquisition Cost (CAC). A high LTV also indicates strong product-market fit.

    How do I improve LTV?

    Three strategies: (1) Reduce churn through better onboarding and product experience, (2) Increase ARPU through upsells and price optimization, (3) Improve gross margin through operational efficiency.

    Apprendre

    How to Calculate Profit Margin

    Calculatrices Associées

    Customer Acquisition Cost Calculator

    Calculate CAC to compare with LTV.

    Subscription Revenue Calculator

    Calculate subscription revenue.

    SaaS MRR Calculator

    Calculate MRR.