Calculateur de Coût d'Acquisition Client — Formule

How to Calculate Customer Acquisition Cost

Formula

CAC = Total Marketing & Sales Spend / New Customers Acquired

CAC should be measured over a consistent time period (usually monthly or quarterly). Include all sales and marketing costs: advertising, salaries, tools, events, and content creation.

Exemple Résolu

A company spends $50,000 on marketing and sales in a quarter and acquires 200 new customers.

  1. CAC = $50,000 / 200 = $250 per customer
  2. Customers per $10,000 spent = 200 / $50,000 x $10,000 = 40 customers