Calculateur de Coût par Clic (CPC) — Formule
## How to Calculate Cost Per Click
### Formula
**CPC = Total Ad Spend / Total Clicks**
CPC tells you the price you pay for each visitor acquired through paid advertising. Lower CPC means your budget stretches further, but CPC alone does not determine campaign success. A low CPC with poor conversion rates can still produce a negative return. Always evaluate CPC alongside conversion rate and cost per acquisition.
### Formula
**CPC = Total Ad Spend / Total Clicks**
CPC tells you the price you pay for each visitor acquired through paid advertising. Lower CPC means your budget stretches further, but CPC alone does not determine campaign success. A low CPC with poor conversion rates can still produce a negative return. Always evaluate CPC alongside conversion rate and cost per acquisition.
Exemple Résolu
An ad campaign spent $2,000 and generated 800 clicks.
- CPC = $2,000 / 800 = $2.50
- Clicks Per Dollar = 800 / $2,000 = 0.40
- Each click costs $2.50 on average.