Free Expansion Revenue Calculator
Calculate expansion revenue rate to measure how much additional revenue you generate from existing customers through upsells, cross-sells, and add-ons.
Expansion Revenue Rate
10.00%
Expansion Revenue Rate vs Expansion MRR (new revenue from existing customers)
How to Calculate Expansion Revenue Rate
Formula
Expansion Rate = (Expansion MRR / Starting MRR) x 100
Expansion revenue is the additional monthly revenue earned from customers who already pay you, through plan upgrades, seat additions, premium features, or complementary product purchases. A healthy expansion rate can offset churn entirely, leading to net revenue retention above 100%.
Example Calculation
A SaaS company with $200,000 starting MRR gains $20,000 in expansion revenue from existing customers.
- 01Expansion Rate = ($20,000 / $200,000) x 100 = 10%
- 02Annualized Expansion = $20,000 x 12 = $240,000
- 03Existing customers are growing their spend by 10% each period.
Frequently Asked Questions
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