Free Average Revenue Per User Calculator
Calculate average revenue per user (ARPU) to understand how much revenue each active customer generates on average.
USD
Average Revenue Per User
$75.00
Daily ARPU (30-day period)$2.50
Average Revenue Per User vs Total Revenue for Period
How to Calculate ARPU
Formula
ARPU = Total Revenue / Total Active Users
ARPU tells you how much each user contributes on average. Tracking ARPU over time reveals whether you are successfully monetizing your user base through pricing changes, upsells, and feature adoption. Segment ARPU by plan tier, cohort, or geography for deeper insights.
Example Calculation
A company earned $150,000 in monthly revenue from 2,000 active users.
- 01ARPU = $150,000 / 2,000 = $75 per user
- 02Daily ARPU = $75 / 30 = $2.50 per user per day
Frequently Asked Questions
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