Free Cart Abandonment Rate Calculator
Calculate shopping cart abandonment rate to measure what percentage of customers add items to their cart but leave without completing the purchase.
Cart Abandonment Rate
70.00%
Cart Abandonment Rate vs Shopping Carts Created
How to Calculate Cart Abandonment Rate
Formula
Abandonment Rate = ((Carts Created - Purchases Completed) / Carts Created) x 100
Cart abandonment is e-commerce's biggest revenue leak. The global average abandonment rate hovers around 70%, meaning seven out of ten shoppers who add items to their cart never buy. Each abandoned cart represents intent that was not converted. Recovering even a small fraction of abandoned carts through retargeting emails and checkout optimization can dramatically boost revenue.
Example Calculation
10,000 shopping carts were created and 3,000 purchases were completed.
- 01Abandoned Carts = 10,000 - 3,000 = 7,000
- 02Abandonment Rate = (7,000 / 10,000) x 100 = 70%
- 03Completion Rate = (3,000 / 10,000) x 100 = 30%
Frequently Asked Questions
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