Free Average Order Value Calculator
Calculate average order value (AOV) to measure the typical revenue generated per transaction in your business.
Average Order Value
$50.00
Average Order Value vs Total Revenue
How to Calculate Average Order Value
Formula
AOV = Total Revenue / Total Number of Orders
AOV reveals how much each transaction is worth. Increasing AOV is one of the three fundamental growth levers along with traffic and conversion rate. A 10% increase in AOV directly translates to 10% more revenue without needing additional customers or traffic. E-commerce and retail businesses monitor AOV closely by channel, customer segment, and season.
Example Calculation
An online store earned $250,000 from 5,000 orders over a quarter.
- 01AOV = $250,000 / 5,000 = $50.00
- 02To reach $1M revenue at this AOV: 1,000,000 / $50 = 20,000 orders
Frequently Asked Questions
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