Free Conversion Rate Calculator
Calculate conversion rate to measure the percentage of visitors, leads, or prospects who take a desired action such as purchasing or signing up.
Conversion Rate
3.00%
Conversion Rate vs Number of Conversions
How to Calculate Conversion Rate
Formula
Conversion Rate = (Conversions / Total Visitors) x 100
Conversion rate is the fundamental metric connecting traffic to outcomes. It applies to any stage of the funnel: visitor to lead, lead to trial, trial to customer. Even small improvements in conversion rate compound across high traffic volumes, often producing larger returns than increasing traffic itself.
Example Calculation
A website receives 5,000 visitors and 150 complete a purchase.
- 01Conversion Rate = (150 / 5,000) x 100 = 3.0%
- 02Visitors Per Conversion = 5,000 / 150 = 33.3
- 03One out of every 33 visitors makes a purchase.
Frequently Asked Questions
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