Calculadora de Unit Economics — Formula

How to Calculate Unit Economics

Formula

Contribution Per Unit = Selling Price - COGS - Operating Cost - Acquisition Cost Unit Margin = Contribution / Selling Price x 100

Unit economics answers the fundamental business question: do you make money on each sale? Positive unit economics means you earn profit on every transaction and can scale profitably. Negative unit economics means scaling only accelerates losses. Startups sometimes operate with negative unit economics temporarily to capture market share, but eventually every unit sold must contribute positive margin.

Exemplo Resolvido

A product sells for $120. COGS is $40, allocated operating cost is $30, and acquisition cost is $15 per unit.

  1. Gross Profit = $120 - $40 = $80
  2. Contribution = $120 - $40 - $30 - $15 = $35
  3. Unit Margin = ($35 / $120) x 100 = 29.2%