Calculadora de Receita por Assinatura Grátis
Projete a receita recorrente do seu modelo de assinaturas. Considere churn, crescimento e upsell para previsões mais precisas.
Net Annual Revenue (after churn)
$313,200.00
Net Annual Revenue (after churn) vs Monthly Price
Formula
How to Calculate Subscription Revenue
Formula
Net Annual Revenue = Subscribers x Monthly Price x 12 x (1 - Churn Rate/100)
Churn rate is the percentage of subscribers who cancel within a year. Reducing churn is one of the most powerful levers for growing subscription revenue.
Exemplo Resolvido
1,000 subscribers at $29/month with a 10% annual churn rate.
- 01MRR = 1,000 x $29 = $29,000
- 02Gross ARR = $29,000 x 12 = $348,000
- 03Revenue lost to churn = $348,000 x 10% = $34,800
- 04Net ARR = $348,000 - $34,800 = $313,200
Perguntas Frequentes
What is a good churn rate?
For B2B SaaS: 5-7% annually is good, under 5% is excellent. For B2C subscriptions: 5-10% monthly is typical. Lower churn compounds dramatically over time -- reducing churn by even 1% can significantly impact revenue.
How does churn affect growth?
High churn creates a "leaky bucket" -- you must acquire more new customers just to maintain current revenue. At 10% monthly churn, you need to replace your entire customer base every 10 months.
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