Calculadora de Churn de Receita Grátis
Calcule a taxa de perda de receita mensal ou anual do seu negócio. Diferencie o impacto financeiro do churn por valor de cliente.
Gross Revenue Churn Rate
5.00%
Gross Revenue Churn Rate vs Churned MRR (lost from cancellations)
Formula
How to Calculate Revenue Churn
Formula
Gross Revenue Churn = (Churned MRR + Contraction MRR) / Starting MRR x 100
Revenue churn captures all recurring revenue losses in dollar terms, combining full cancellations with downgrades. It weights each lost customer by their spending, so losing one $5,000/month enterprise account matters more than losing five $50/month accounts. This is the metric investors scrutinize most.
Exemplo Resolvido
A company starts with $300,000 MRR, loses $12,000 from cancellations and $3,000 from downgrades.
- 01Total MRR Lost = $12,000 + $3,000 = $15,000
- 02Gross Revenue Churn = ($15,000 / $300,000) x 100 = 5%
- 03Annualized Loss = $15,000 x 12 = $180,000
Perguntas Frequentes
What is the difference between gross and net revenue churn?
Gross revenue churn only counts losses (cancellations + downgrades). Net revenue churn subtracts expansion revenue from those losses. Net revenue churn can be negative if expansion exceeds losses, which is the gold standard for SaaS.
What revenue churn rate should I target?
For B2B SaaS, aim for gross monthly revenue churn below 2%. Below 1% is excellent. High-performing companies achieve net negative churn, meaning their existing customer base grows even without new sales.
Aprender