Calculadora de Retorno sobre Investimento em Anúncios — Formula
## How to Calculate Return on Ad Spend
### Formula
**ROAS = Revenue from Ads / Ad Spend**
ROAS measures how effectively your advertising budget translates into revenue. A ROAS of 4.0 means every dollar of ad spend generates $4 in revenue. Unlike ROI, ROAS focuses solely on gross revenue and does not subtract product costs or overhead, so a profitable campaign typically needs a ROAS well above 1.0 to cover those expenses.
### Formula
**ROAS = Revenue from Ads / Ad Spend**
ROAS measures how effectively your advertising budget translates into revenue. A ROAS of 4.0 means every dollar of ad spend generates $4 in revenue. Unlike ROI, ROAS focuses solely on gross revenue and does not subtract product costs or overhead, so a profitable campaign typically needs a ROAS well above 1.0 to cover those expenses.
Exemplo Resolvido
An advertising campaign generated $50,000 in revenue from $10,000 in ad spend.
- ROAS = $50,000 / $10,000 = 5.0
- ROAS % = 5.0 x 100 = 500%
- Net Revenue = $50,000 - $10,000 = $40,000