Calculadora de Precificação Grátis
Defina o preço ideal dos seus produtos e serviços. Considere custos, margem desejada e posicionamento de mercado.
Preço de Venda
$112.50
Selling Price vs Cost
Formula
How to Calculate Selling Price
Formula
Selling Price = Cost x (1 + Markup% / 100) Resulting Margin = Markup% / (100 + Markup%)
Setting the right price is a balance between covering costs, making a profit, and remaining competitive. This calculator helps you find your selling price and see both markup and margin.
Exemplo Resolvido
A product costs $75 and you want a 50% markup.
- 01Selling price = $75 x (1 + 50/100) = $75 x 1.50 = $112.50
- 02Profit per unit = $112.50 - $75 = $37.50
- 03Resulting margin = $37.50 / $112.50 x 100 = 33.33%
Perguntas Frequentes
How do I choose the right markup?
Consider your industry norms, competition, target customer, and overhead costs. Retail typically uses 50-100% markup, wholesale 10-30%, and luxury goods 100-400%+.
Should I price based on markup or margin?
Both work, but be consistent. Margin is often preferred for financial analysis because it directly shows what percentage of revenue is profit. Markup is more intuitive for setting prices from cost.
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