Calculadora de Net Promoter Score Grátis
Calcule o NPS (Net Promoter Score) da sua empresa. Meça a lealdade dos clientes e identifique promotores, neutros e detratores.
Net Promoter Score
45
Net Promoter Score vs Number of Promoters (scored 9-10)
Formula
How to Calculate Net Promoter Score
Formula
NPS = % Promoters - % Detractors
NPS is based on one question: "How likely are you to recommend us?" Responses fall into three groups: Promoters (9-10), Passives (7-8), and Detractors (0-6). The score ranges from -100 (everyone is a detractor) to +100 (everyone is a promoter). Passives are excluded from the final calculation but still factor into the denominator.
Exemplo Resolvido
Out of 100 survey responses: 60 are promoters, 25 are passives, and 15 are detractors.
- 01Promoter % = 60/100 = 60%
- 02Detractor % = 15/100 = 15%
- 03NPS = 60% - 15% = 45
Perguntas Frequentes
What is a good NPS?
Above 0 is acceptable (more promoters than detractors). Above 30 is good. Above 50 is excellent. Above 70 is world-class. Apple, Amazon, and Netflix typically score 60-70+. Industry benchmarks vary significantly.
How often should I measure NPS?
Transactional NPS can be measured after every interaction. Relationship NPS is typically measured quarterly or bi-annually. Consistency in timing and methodology matters more than frequency.
Aprender