Calculadora de Taxa de Abertura de E-mail Grátis

Calcule a taxa de abertura das suas campanhas de e-mail marketing. Otimize assuntos e horários de envio para melhores resultados.

Open Rate

20.00%

Emails Not Opened3,200

Open Rate vs Emails Opened

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Formula

## How to Calculate Email Open Rate ### Formula **Open Rate = (Emails Opened / Emails Delivered) x 100** Open rate indicates how well your subject lines and sender reputation attract attention in crowded inboxes. Use delivered emails (not sent emails) as the denominator to exclude bounces, which the recipient never had a chance to see. Note that privacy features like Apple Mail Privacy Protection can inflate open rates by pre-loading tracking pixels.

Exemplo Resolvido

An email campaign delivered 4,000 emails and 800 were opened.

  1. 01Open Rate = (800 / 4,000) x 100 = 20%
  2. 02Unopened = 4,000 - 800 = 3,200