Calculadora de Custo por Lead — Formula

How to Calculate Cost Per Lead

Formula

Cost Per Lead = Total Marketing Spend / Leads Generated

CPL measures the efficiency of your lead generation efforts. It helps you compare channels: if Google Ads produces leads at $30 each and content marketing produces them at $15, you know where your next dollar of budget should go, assuming lead quality is comparable. Always segment CPL by channel for actionable insights.

Exemplo Resolvido

A marketing campaign spent $10,000 and generated 200 leads.

  1. CPL = $10,000 / 200 = $50 per lead
  2. Leads Per $1,000 = (200 / $10,000) x $1,000 = 20 leads