Calculadora de Custo por Clique Grátis
Calcule o custo por clique (CPC) das suas campanhas de anúncios pagos. Otimize seu orçamento de marketing digital.
Cost Per Click
$2.50
Cost Per Click vs Total Ad Spend
Formula
How to Calculate Cost Per Click
Formula
CPC = Total Ad Spend / Total Clicks
CPC tells you the price you pay for each visitor acquired through paid advertising. Lower CPC means your budget stretches further, but CPC alone does not determine campaign success. A low CPC with poor conversion rates can still produce a negative return. Always evaluate CPC alongside conversion rate and cost per acquisition.
Exemplo Resolvido
An ad campaign spent $2,000 and generated 800 clicks.
- 01CPC = $2,000 / 800 = $2.50
- 02Clicks Per Dollar = 800 / $2,000 = 0.40
- 03Each click costs $2.50 on average.
Perguntas Frequentes
What is a good CPC?
CPC varies enormously by industry and platform. Google Ads averages $1-$2 for search but can exceed $50 in legal or insurance. Facebook averages $0.50-$2.00. B2B LinkedIn ads often run $5-$10 per click.
How can I lower my CPC?
Improve ad quality scores by writing relevant ad copy, targeting specific keywords, using negative keywords, optimizing landing pages, and testing multiple ad variations. Higher relevance scores earn lower CPCs in auction-based platforms.
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