Calculadora de Taxa de Conversão — Formula
## How to Calculate Conversion Rate
### Formula
**Conversion Rate = (Conversions / Total Visitors) x 100**
Conversion rate is the fundamental metric connecting traffic to outcomes. It applies to any stage of the funnel: visitor to lead, lead to trial, trial to customer. Even small improvements in conversion rate compound across high traffic volumes, often producing larger returns than increasing traffic itself.
### Formula
**Conversion Rate = (Conversions / Total Visitors) x 100**
Conversion rate is the fundamental metric connecting traffic to outcomes. It applies to any stage of the funnel: visitor to lead, lead to trial, trial to customer. Even small improvements in conversion rate compound across high traffic volumes, often producing larger returns than increasing traffic itself.
Exemplo Resolvido
A website receives 5,000 visitors and 150 complete a purchase.
- Conversion Rate = (150 / 5,000) x 100 = 3.0%
- Visitors Per Conversion = 5,000 / 150 = 33.3
- One out of every 33 visitors makes a purchase.