Calculadora de Receita Média por Usuário — Formula

How to Calculate ARPU

Formula

ARPU = Total Revenue / Total Active Users

ARPU tells you how much each user contributes on average. Tracking ARPU over time reveals whether you are successfully monetizing your user base through pricing changes, upsells, and feature adoption. Segment ARPU by plan tier, cohort, or geography for deeper insights.

Exemplo Resolvido

A company earned $150,000 in monthly revenue from 2,000 active users.

  1. ARPU = $150,000 / 2,000 = $75 per user
  2. Daily ARPU = $75 / 30 = $2.50 per user per day