Customer Acquisition Cost Calculator Formula
Understand the math behind the customer acquisition cost calculator. Each variable explained with a worked example.
Formulas Used
Customer Acquisition Cost (CAC)
cac = new_customers > 0 ? total_marketing_spend / new_customers : 0Customers Per $10,000 Spent
customers_per_10k = total_marketing_spend > 0 ? new_customers / total_marketing_spend * 10000 : 0Variables
| Variable | Description | Default |
|---|---|---|
total_marketing_spend | Total Marketing & Sales Spend(USD) | 50000 |
new_customers | New Customers Acquired | 200 |
How It Works
How to Calculate Customer Acquisition Cost
Formula
CAC = Total Marketing & Sales Spend / New Customers Acquired
CAC should be measured over a consistent time period (usually monthly or quarterly). Include all sales and marketing costs: advertising, salaries, tools, events, and content creation.
Worked Example
A company spends $50,000 on marketing and sales in a quarter and acquires 200 new customers.
total_marketing_spend = 50000new_customers = 200
- 01CAC = $50,000 / 200 = $250 per customer
- 02Customers per $10,000 spent = 200 / $50,000 x $10,000 = 40 customers
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Open Customer Acquisition Cost Calculator