Free Customer Acquisition Cost Calculator
Calculate Customer Acquisition Cost (CAC) by dividing total marketing spend by new customers acquired. A critical metric for evaluating marketing efficiency.
Customer Acquisition Cost (CAC)
$250.00
Customer Acquisition Cost (CAC) vs Total Marketing & Sales Spend
How to Calculate Customer Acquisition Cost
Formula
CAC = Total Marketing & Sales Spend / New Customers Acquired
CAC should be measured over a consistent time period (usually monthly or quarterly). Include all sales and marketing costs: advertising, salaries, tools, events, and content creation.
Example Calculation
A company spends $50,000 on marketing and sales in a quarter and acquires 200 new customers.
- 01CAC = $50,000 / 200 = $250 per customer
- 02Customers per $10,000 spent = 200 / $50,000 x $10,000 = 40 customers
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