Free Cost Per Acquisition Calculator
Calculate cost per acquisition (CPA) to determine how much it costs to convert a prospect into a paying customer through a specific campaign or channel.
Cost Per Acquisition
$250.00
Cost Per Acquisition vs Total Campaign Spend
How to Calculate Cost Per Acquisition
Formula
CPA = Total Campaign Spend / Number of Acquisitions
CPA is the bottom-of-funnel cousin of CPL. While CPL counts leads, CPA counts actual customers or completed conversions. This makes CPA the more definitive metric for measuring campaign profitability, though it takes longer to calculate because you must wait for leads to convert into customers.
Example Calculation
A campaign spent $15,000 and resulted in 60 paying customers.
- 01CPA = $15,000 / 60 = $250 per acquisition
- 02Acquisitions per $1,000 = (60 / $15,000) x $1,000 = 4.0
Frequently Asked Questions
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