Free Click-Through Rate Calculator
Calculate click-through rate (CTR) to measure the percentage of people who click on an ad, email, or link after seeing it.
Click-Through Rate
2.50%
Click-Through Rate vs Total Clicks
How to Calculate Click-Through Rate
Formula
CTR = (Clicks / Impressions) x 100
CTR measures how compelling your ad, email subject line, or search listing is at generating action. It reflects the relevance and appeal of your creative to the audience who sees it. Higher CTR generally indicates better targeting and more engaging copy. In Google Ads, higher CTR also improves your quality score, which lowers your cost per click.
Example Calculation
An ad receives 250 clicks out of 10,000 impressions.
- 01CTR = (250 / 10,000) x 100 = 2.5%
- 02Impressions Per Click = 10,000 / 250 = 40
- 03One in every 40 people who saw the ad clicked it.
Frequently Asked Questions
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