客户标志流失率计算器 — 公式

How to Calculate Logo Churn

Formula

Logo Churn = (Customers Churned / Customers at Start) x 100

Logo churn counts the number of customer accounts lost, treating every customer equally regardless of how much they pay. It complements revenue churn, which is weighted by dollar value. A company might have low revenue churn but high logo churn if small customers leave while large ones stay. Tracking both provides a complete retention picture.

计算示例

A company starts the month with 500 customers and 15 cancel.

  1. Logo Churn = (15 / 500) x 100 = 3%
  2. Logo Retention = (485 / 500) x 100 = 97%
  3. Annualized = (1 - (1 - 0.03)^12) x 100 = 30.6%